For Investors
GREYSTONE provides deeper, more focused clinical and lifestyle longevity programming than the leading coastal destinations, which are often weighted toward general spa and wellness experiences. Guests achieve meaningful longevity results in a private, natural setting.
We deliver this superior offering through a more efficient cost structure and owned real estate, allowing us to provide significantly better overall value — including a lower per-night rate — without compromising quality. In fact, we believe our model delivers higher guest satisfaction and stronger long-term returns.
Thirty-five luxury villas are nestled across 107 acres of native hardwood forest in Indiana. Phase 2 adds fifteen more villas in year four, on the same owned land.
GREYSTONE is the first true integrated longevity destination in the Midwest — combining programming of coastal-flagship depth with superior economics that coastal properties simply cannot match.
Affluent adults are reallocating luxury spending toward measurable healthspan. The hospitality-integrated longevity segment — exactly GREYSTONE’s model — is among the fastest growing.
By opening day, the hardest challenge for any new concept will already be behind us.
Guests arrive pre-educated, often with their own wearables and bloodwork. Premium pricing for clinically integrated programs is well established. The audience is shifting younger, with many in their late 30s and 40s focused on prevention — squarely in GREYSTONE’s target of 35–70, $350K+ household income.
Our residential protocols are grounded in research, including a 2021 randomized controlled trial that demonstrated approximately two years of epigenetic age reduction from an eight-week diet and lifestyle program.
Fitzgerald KN, et al., Aging (Albany NY), 2021. Illustrative of the evidence base; individual results vary and are not guaranteed.
Within a short drive or flight of a dozen affluent Midwest metros, GREYSTONE will open as the only purpose-built clinical longevity destination in the American heartland — serving 25–28 million people within a four-hour drive, with no comparable competition for hundreds of miles.
Coastal and international leaders command premium rates. GREYSTONE delivers clinically integrated programming of comparable depth at approximately $1,165 per night — with no peer for hundreds of miles.
The category is adding supply, but nearly all of it is coastal, Sun Belt, or international. Nearest Midwest alternatives — Kohler, Grand Geneva, Sundara — are hotel and day spas, not full clinical longevity destinations. In GREYSTONE’s geography, the white space remains wide open.
One inclusive nightly rate, full board, and goal-driven protocols keep guest spending on-site. The on-site clinic and continuity programs extend revenue well beyond the stay — powered by the durable pursuit of longer healthspan.
One rate covers a private villa, full property access, full board, and the five-pillar protocol.
A world-class on-site longevity clinic operated as a credit-quality tenant adds clinical revenue and day-access memberships.
Ambassador and post-stay programs build recurring, referral-driven relationships.
Fifteen additional villas on already-owned land and infrastructure — held outside base-case returns.
The diagnostics and programming that will define the category are built into GREYSTONE’s plan from the start.
Biological-age testing as standard intake, with organ-specific clocks to follow.
Move and Nourish protocols that integrate common medications rather than ignore them.
Wearable data integrated into pre-arrival and post-stay protocols.
Recurring-revenue membership and day-access clinic — competitors already price similar offerings near $35,000/year.
The strength of the investment rests on fundamentals: sponsor land contributed in-kind, Phase 1 costs at a fraction of coastal replacement value, and conservative leverage. A Year-3 refinancing can return substantial equity while retaining Phase 2 upside. A stabilized, clinically anchored destination will be a scarce and attractive acquisition target for hospitality REITs, private equity platforms, and category consolidators.
Priced at roughly $1,165/night (inclusive), GREYSTONE sits well below coastal programs that reach $3,000–$5,000 effective with clinic services — creating meaningful room to grow into the rate.
Wellness resorts outperform traditional hotels with longer average stays, stronger midweek occupancy, and wellness services contributing 30–50% of total revenue.
Detailed pro formas, sources & uses, sensitivity analysis, and full offering materials are available under NDA to accredited investors. For informational purposes only; not an offer of securities.
Ground-up development carries cost, schedule, and debt-placement risk.
Mitigation: a sponsor with 130+ delivered projects, a fixed budget with contingency, a financing reserve, and conservative leverage sized to debt-service coverage through ramp.
A new destination takes time to stabilize, and premium pricing depends on sustained category demand.
Mitigation: a conservative stabilized-occupancy assumption, an ADR set below the coastal benchmark, a founding-member pipeline ahead of opening, and a secular market with no comparable alternative within a four-hour drive market of 25–28 million.
The integrated clinic depends on an operator not yet signed.
Mitigation: a defined selection standard, technology- and protocol-refresh obligations bound into the agreement, and a credit-quality tenant structure that insulates core economics.
Luxury discretionary spend contracts in downturns.
Mitigation: demand anchored to health outcomes rather than leisure alone — a secular healthspan trend, a diversified mix of lodging, clinic, and membership income, and an ADR positioned below the category’s premium tier.
Returns concentrate in one property.
Mitigation: a diversified revenue mix — lodging, full board, programming, and clinic income — and a Phase 2 on land already owned.
GREYSTONE is developed by Rod Bannon — 27 years in institutional real estate with director-level roles at Simon Property Group, General Growth Properties, and AECOM across 130+ projects. Brand, program, design, and financial model were created as one integrated vision. The sponsor contributes land in-kind and invests alongside partners, fully aligned from day one to exit.
Property operations at the standard of the world’s leading destinations.
World-class partner under a separate agreement, structured as a credit-quality tenant.
Confidential site visits and complete offering materials — including pro formas, sensitivity analysis, and full PPM — are available to accredited investors and qualified longevity operators. NDA required. For informational purposes only — nothing on this page constitutes an offer of securities.
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